Case Study of Ketan Diamonds
About the Company
Ketan Diamonds enjoys an exclusive collection of finest jewellery products, and it has a steady fan following for a number of unique key differentiators - including pricing, extensive collection, theme-based offerings, and enticing offers.
The company was looking to increase visit count to its stores, and thus needed to explore new avenues of opportunity for an inclusive growth - such as reaching out to young audiences. They had a website, and a considerable online presence, but the platforms did not generate desired results. The engagement was relatively low, and the investment did not yield any remarkable results. Organic traffic was around 20%. The top keywords they wanted to rank for did not feature anywhere in Google, and an engagement score of less than 30% meant something needed to be done.
Ketan Diamond approached eDigital for complete digital marketing solutions. After gathering initial requirements and website and digital presence audit, eDigital prepared a compressive digital marketing roadmap that consist of revising the social media accounts, building more targeted links for better organic ranking, and launching comprehensive content marketing efforts to sustain the ranking. A dedicated digital marketing team was assigned to work in line of the proposed developments. After a few months of activities, the results started to surface
The targeted digital marketing efforts were fruitful and instrumental in achieving the desired milestones.
Some of the most important keywords got ranked in the first page of Google
The flow of organic traffic to the website increased; for example there was around 20% increase in traffic in the first month itself, and a 85% increase in traffic count over the span of 6 months
Sells from Google Ads increased up to 95%
Social media engagement was remarkable, with the company's Facebook page scoring around 15K likes without paid marketing
It has been a wonderful time working with eDigital. Traffic to our website increased, and we have been able to make new sales. We recommend your services.