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Increase Leads With Organic Search On Google

Drive Revenue with Digital Marketing Strategies eDigital Consultants

Search engines have become a ubiquitous element of the online experience for millions of users. The Search Engine Journal accurately assesses the critical importance of search engine optimization to ecommerce success with this statistic: 93% of online activity begins with a search. Avoiding search engine optimization could quickly place you in the minority of online experiences, a status which could be lethal to your ecommerce goals.

As such, online businesses have pushed to optimize their search engine strategies to better target the right kinds of traffic to great success. Search engine optimization has reached such a degree of familiarity that even individuals whose profession falls far outside the realm of digital marketing can still explain the relationship between keywords and their listing on search engine results.

This should not come as a surprise. Internet technology and industry best SEO practices have evolved far more rapidly than users have been able to assess its full potential.

You must translate a basic understanding of SEO into an actionable set of tactics to build E-commerce traffic. Here is a brief primer which will examine more deeply the connection between savvy optimization, customer engagement and revenue.

Traffic Creates Sales, and SEO Creates Traffic

On a very fundamental level, it could be stated with confidence that the more targeted potential consumers visit your website, the greater the odds that one (or several) of them will become paying customers.


The art of search engine optimization is meant to get web pages to one of the top spots on Google’s search engine results page (SERP). Companies that dedicate time to researching keywords, producing content and performing SEO tactics on their web pages and social media are at a huge advantage over competition, but just how much?

Recent case studies have proven the value of SEO. The amount of clicks and traffic gained by the top spots is staggering. Just look at the value of being king of the mountain:

  • The top spot gets 33% of traffic

The more web traffic you get, the more chances you have of selling clients on your products or services, and when you are the top spot on Google it is anything but lonely. Traffic is money. The number one result gets a whopping 33% of all search traffic for a key term! It also received 53% of clicks. This finding alone validates the use of SEO. In fact, the leader of the marketing study said “the importance of SEO is clearly quantified by these latest statistics.” Aside from a catchy headline or keyword-specific title that a user is looking for, your best bet to get attention is by being #1. The second spot, while still extremely valuable, is worth half as much.

  • More than 60% of traffic share is in the top 3 results

It should come as no surprise that being in the top 3 is a major advantage over the competition, but when the numbers were finally made known from a major online ad network study, even we were surprised. The top 3 results get 61% of traffic share! From there, it steadily declines. Being fifth or lower means you get 6% of clicks at best. Although advertising angles such as Pay-Per-Click are still worthwhile , and new SERP designs could change the layout of things. Despite all of the major changes to Google’s algorithm, the value of these 3 spots has remained the same.

  • Only 8% of traffic goes to the rest of the pages

There are times when users will scroll past the first page. They are often looking for very specific or rare data, or they might have mistyped their entry and be struggling to find what they are looking for. The study showed that nearly 92% of all traffic goes to the first page. Without ranking high organically, there is little hope to get web traffic or clicks.

93% of online experiences begin with a search engine, and 70% of clicks go to organic links. When you add to this that 92% of all traffic goes to the first page, you can see the importance of SEO. Getting to the front page means lots of views, clicks, and sales leads – and a great SEO campaign is the only way to get there.


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