Drive Revenue with Digital Marketing Strategies eDigital Consultants
Learn How to Create a Digital Marketing Strategy That Grows Leads:
The power, growth, and influence of digital marketing are undeniable. And if we take technology, it is now integrated into consumers’ everyday lives; from smartphones and smartwatches to tablets and laptops, people are always connected.
This trend is expected to continue to shape the way people make purchases and interact with businesses. By 2020, there will be more than 2 billion online shoppers around the world.
Today as the consumers are online, so it’s essential for businesses to also have an online presence, even for the brick-and-mortar stores. Businesses of all sizes and industries can benefit from digital marketing, defined as the marketing of a product or service through digital media such as search engines, social media, email marketing, and a website.
With more consumers turn to technology for their shopping needs, it is necessary that businesses must use digital marketing to reach consumers and stand out among the competition.
A business must have a digital presence, whether it uses social media marketing, SEO, email marketing, a website, or, ideally, a combination of channels.
Different Digital Strategies that will drive revenue
ON PAGE STRATEGY:
Before diving into the world of the off page, it’s critical that the home page of your company is given enough love and attention; we’re talking, of course, about your website. Let’s face it, while we can work on increasing the number of visitors to your site, it’s not going to be worthwhile if people come to it, and can’t find what they’re looking for and completely lose interest and, they will click off feeling frustrated. It’s an opportunity lost. So, take a good look at your site as it currently stands and devotes time to review whether these points are covered off properly.
Make sure your on-site content is optimized well:
being It is vital for users to understand what your website is about, what you do and the services you provide – from the moment they land on the homepage – it’s even more important that search engines are able to understand all of these elements, too.
The content on your site provides search engines with essential data that they then use to position you accordingly in search results, should you display it correctly for relevant keyword terms or phrases.
If you haven’t got a blog on your website yet, it’s time to get one. And if already do have one, it’s time to make the most of it. They’re one of the most valuable ways to capitalize on long tail search opportunities to improve your ROI. In-depth content crafted this way is more likely to connect with a user that content which only makes a passing reference to what they’re looking for. As your content will be of much more value to them, doing this will help to increase conversions and click through further down the line.
OFF PAGE STRATEGY
The big part of any digital marketing strategy lies with ensuring your brand’s off page capabilities are refined as well as they are on page – after all, whilst the first three points will help to improve your chances of conversion once people land on your site, you need to get these people to your website in the first place.
Invest in and improve your CRO
Conversion Rate Optimization (CRO) was featured within this as the method of creating a better experience for a landing page visitor. The end goal is to increase the percentage of visitors who convert into customers. Whilst the practice of CRO is extensive and there are lots of tips and tricks you can try, there are some very small changes you can make to your website that can make big changes to your conversions.
No people, no conversions, no revenue.
Here are a few more tips that will certainly be able to help on that front:
Create a content strategy
You need to stand out from the crowd so that people choose to invest in and buy from you, rather than from your competitors. So prepare to become best friends with data, because it’s the only certified way to make sure the content you produce is exactly what people are looking for. Dive into Keyword Planner and research which keywords and phrases in your niche have the biggest search volumes.
Plot a clear and concise content calendar
Plot your content strategy ideas into a concise content calendar. Once you’ve gathered all your content ideas together and got your personas finalized, you need to organize them. To increase conversion rates and revenue you need to target your content, at the right people, at the right time. The best way to do this is through a content calendar; it will really help to plan the output of your content so you’re doing exactly that.
Find the perfect balance of placement sites
Once you’ve decided on the content you’re going to create, the next thing to decide is where it’s going to go; after all, as highlighted earlier, you need to get out there to get more people, and more money, coming in.
There are two types of placement sites you need to keep in mind.
The first of these are big, well-known media sites. If you’re looking to drive more traffic to your website to increase those all-important conversions and revenues, then you need to get your content placed on a website that also has high volumes of traffic. The chances of your content being seen increases, which in turn increases the chances of them visiting your site and increases the potential for them to convert if they like what they see.
No digital marketing strategy is complete without a mention of social media;, apart from being the handy tool that allows us to keep in touch with our friends and occasionally check what they’re up to, it’s also perfect for helping you drive revenue for your business. It fuels key areas of the purchase funnel, increases awareness, activates interest and desire, and most importantly, prompts action to purchase – if you implement practices properly.
Link your content strategy with your social strategy
After you’ve spent all that time creating a comprehensive content strategy, don’t just limit to using it on content-only work. All that data you collated, all the insight you put into your personas and all that understanding into their learning styles and the content types that resonate with them the most can all be transferred straight over to your social strategy too. Test different post types and measure which ones result in more engagement. Use a content-style social calendar to plot how you’ll use these findings to make your pages even more successful.
Don’t be afraid of investing in advertising
It’s not uncommon for people, especially clients, to be unsure about incorporating social media advertising into their digital strategies. Quite often we hear, ‘but I want my competition, post or idea to do well organically before I invest in paid ads’. Of course, while the best measure of success is something flying off its own back, there’s nothing wrong with giving it a little helping hand to get there. These days, social advertising is a great way to extend the reach of your page, platforms, and posts, and by doing so, your brand and company.
Follow by example
There’s nothing wrong in following by example. There are a plethora of companies out there who have honed their social strategies to drive more revenue. Think about your favorite brands and how they enticed you in, and take some time to research how they did it – a bit of competitor analysis never did anyone any harm, and it’s a great way to learn what’s worked in the past and maybe what didn’t.