Pay Per Click (PPC) Marketing

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

Driving traffic to the website by paying publisher every time the ad is clicked

Search keywords are often the best way to determine consumer intent. We’re focused on the next generation of paid search—understanding that intent to deliver ad experiences that produce revenue.

Paid Search Marketing is currently going through an unparalleled revolution. Gone are the days of simply entering a keyword into a Google desktop search bar. Consumers are searching in the aisles of stores, in their apps, from their car dashboards, on their watches, and on their refrigerators. We’re connecting the dots in this fragmented searcher journey via the deep understanding of consumer motivations and conversion paths. Our singular goal: boosting client revenue by delivering highly personalized paid search experiences, in the right moments.

Few of the PPC Mediums we use:

  • Google Adwords, it allows to pay for top slot on its search engine results page at a price “per click” of the links placed.
  • Paid ads on Facebook
  • Promoted tweets on Twitter
  • Sponsored messages on LinkedIn

Paid Search Advertising

Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.

PPC Remarketing

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Social Advertising

Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed to meet KPIs and your targets.

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.

Video Advertising

We are experts in online advertising. Our team is ready to help you get the competitive advantage by creating video adverts that will increase your brand’s presence.

Enhanced Targeting With PPC

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:

  • Keyword Targeting – Uses keywords designed to direct visitors who are likely to be interested in your products and services.
  • Relevance – It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you’ve still paid for the click. The landing page for each PPC ad should be highly relevant to the search.
  • Matching Options – You can specify whether to bid on broad match keywords
  • Geographical Targeting – If you are only looking to attract local customers, you can specify that your ad runs only on results geared to your neighborhood, your city or your state (i.e. Hyderabad restaurants).

Timing – PPC allows you to deliver ads only at peak times for finding your potential clients and customers.

PPC Process

First we learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

  • Project Brief – Define client information & business goals along with all required information to properly complete discovery process
  • Paid Media Audit – Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics
  • Keyword Research – Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit
  • Competitive Analysis – Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

  • Paid Media Strategy – Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget
  • Measurement Planning – Document measurable short-term and long-term goals to evaluate campaign performance

Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.

  • Content Implementation – Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase
  • Technical Implementation – Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy

  • Short-Term Adjustments – Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
  • Campaign Adjustments – Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Our pay-per click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates.

  • Selection of The Proper Keywords

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are landed directly to a page where that purchase can be facilitated.

  • Landing Page Creation and Optimization

Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.

  • Ongoing Analysis – Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis.

Link building & content outreach takes place in order to augment ranking growth.