Company online presence analysis and audit

A successful, digital strategy is based on a correct analytics setup of your website and your business.

Complete company analysis

To be ahead of your competition you need to understand your industry. Your strategic marketing plan should align with your business goals to help you thrive and amplify your marketing impact.

WE DO THIS – Analyse your online presence & create a marketing strategy

WHICH DOES THIS – Drives your digital marketing efforts & grows your presence

GIVING YOU THIS – An integrated marketing strategy based on your goals

Our Approach:

Competitor Analysis:

We will compile the relevant information of your competitors digital marketing efforts and campaigns, to help position them against you and improve your digital marketing strategies.

Website Structure & Content Analysis:

Having a well-structured website, one that complies with the latest SEO practices is essential to driving more traffic. Our thorough analysis will identify any broken links, indexations issues, duplicate content and overall performance of your website.

Social Media Analysis:

Based on your set up social media pages we will analyse the performance of each page, identifying the strengths and weaknesses of your content, engagement, consistency, and tone of voice. We will provide actionable recommendations based on the performance of your social channels.

Keyword Analysis:

Ranking for the right keywords can help make or break your website. We will identify the most important keywords for your business, including your valuable keywords and high return keywords. A useful keyword analysis will not only help your drive organic traffic, but will provide you with a more in-depth understanding of your customers as a whole.

Target Audience Analysis:

Your customers should be at the heart of every decision made. We will identify your audience based on their attitudes, beliefs, demographics which will help refine your marketing strategy and dictate the way you communicate with them.

Hashtag Analysis:

A hashtag analysis is essential to help measure your engagement, social conversation, and keywords across all your social media channels. We will identify the hashtags that are effective across our channels, your competitors, and your industry.

Digital marketing strategy:

We will create a data-driven marketing strategy designed to help grow your business and thrive in the online world. Our devised marketing strategy will utilize your existing and identified marketing channels.

Projects optimizing behavior

We’re able to effectively plan projects while optimizing behavior via enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.

Ongoing performance strategy

The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimizing strategy.

Why is an Online Presence Analysis Important?

It is important to establish a baseline of your online presence in order to gauge your progress over the coming months. Your online presence isn’t just limited to your visibility trend on Google or how well you engage in Facebook. Those are just some of the pieces of the puzzle included in an online presence report.

There is much more to keep track of, this includes:

  • Top 5 social media platforms
  • Videos & Guest Blogs
  • Top 2 search engines
  • Top local listing for brick & mortar businesses
  • Press releases & whitepapers
  • Referrals & Social PR

As your visibility increases so does the potential for larger sales and profits.

What Does an Online Presence Analysis include?

  • On-page & Off-page Optimization Opportunities
  • Competitor Backlink Comparison
  • Content Reporting for Quality & Readability
  • Online Search Presence Visibility
  • Social Media Presence Standing
  • Brand’s Visibility among Local Market
  • Design and functionality of your website
  • User Experience Recommendations
  • Top 5 Page Keyword Analysis
  • Web-traffic Analysis & Traffic Goals

Optimization Ideas to Increase Online Presence

21

Companies analyzed

12

Market analysis

6

Content auditing

10

Customer auditing

13

Event tracking

15

In-page analytics