Email Marketing

Email Marketing

We create tailored marketing campaigns for each segment of your audience to help advertise products and services in efforts to efficiently and effectively engage new customers.

Email Marketing & Automation

  • Make the most of your list of subscribers through an optimized email marketing strategy.
  • We couple strong landing pages with effective emails to increase overall conversion rates.
  • Newsletter designs increase the click-through rates & boost the user engagement.

Email Marketing Process:

  • Audience Research & Data Collection – It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations. Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.
  • Analyze Goals & Objectives – Most recipients spend no more than a couple of seconds when viewing an email, so it’s critical that your campaigns are designed to be both cohesive and compelling to engage with. Whether you are supplying an informational resource or marketing a product with your email marketing campaign, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.
  • Email Design – We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we help your campaigns drive results. The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfil subscribers’ expectations and use landing pages that reflect whatever your email is advertising. As a brand, you want to offer a consistent user experience to your customers for the entire campaign so that in turn, the experience drives conversions.
  • Optimization – Nobody likes to receive an email that isn’t addressing their specific needs. We send relevant messages to users who want them through the use of segmentation, analytics, and past user activity. All of our email marketing campaigns take advantage of testing options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created with email best practices, as well as brand-specific data or the use of email automation, which allows us to create an email that is perfectly tailored to your customers.

Analysis & Reporting – To make sure that the highest percentage of subscribers open and click-through your email campaign, we will find the optimal time and frequency to distribute campaigns. Our email marketing solutions are always focused on driving results. We thoroughly analyze findings and aim to understand user behavior surrounding email campaigns and use our insights to develop an approach that best fits the needs of your brand and users. This phase of the process is a critical component of an effective email marketing strategy as it helps to identify what’s working best and where there may be areas for improvement.

The Best Email Marketing Strategy

Our team will develop the best strategy to attract the defined target audiences and establish their information needs.

Email Marketing Campaigns

Our team is ready to design, build and supply an email template for communication with your audience as well manage your email marketing campaign to lead to dramatic shifts in your sales and profitability.

Email Template Design

Our innovative designs and solutions are compliant and improve email deliverability. Our professional designers bring your message to life and increase your target audience engagement with your brand.

Tracking & Reporting

Receive granular reporting on the key aspects of your campaign such as who clicked through your email to your site, where they clicked and who converted.