Every individual conversion optimization project with an individual, unique plan, and with a combination of data analysis and passionate testing, we ensure that every end results – albeit different and unique – leaves your website with a massively improved sales funnel, and a huge return on investment.
Cost vs. Return:
The typical conversion rate optimization agency drains your resources as it aimlessly goes up and down a list of recommended Best Practices, looking to optimize this or that based on a rulebook.
We consider the rulebook a suggestion – instead, we look at the hard evidence, and devise every test and eventual implementation on business-relevant data. Without increasing your costs astronomically, or making you worry about our monthly invoice, we’ll:
Design the Perfect Landing Page:
The landing page is the quintessential piece of CRO, a culmination of different efforts to convert as much of your traffic as possible – and that makes it an important part of our campaign. By analyzing the relevant metrics, identifying your key strengths, and downplaying your weaknesses, we capture your audience.
Find Out What Your Customers Want
Some websites run into the paradox of advertising for the wrong demographic. We adapt, and change, creating a clear guideline of what your average customer wants and figuring out a way to give it to them. Through keyword research, we analyze and track trends, and through heatmaps, we learn what your visitors care about the most.
Perform Regular A/B Testing:
Once we get close to total optimization, we alternate between different test changes to determine what ultimately brings the most conversions – and we continue to optimize based on that information.
Giving You the Step-By-Step:
There is no one recipe for the right list of conversion optimization services, but here at eDigital Consultants, we approach each project by:
1. Figuring out where you’re going wrong
We take a look at your bounce rates, identify pages with the most turn-offs, figure out what forms do and don’t work, and remove or replace copy and design elements that simply don’t work.
2. Finding out what you need to do right
Through research, analysis and rigorous testing, we slowly build the page your customers want to stay on, from optimizing blogs to ecommerce conversion optimization.