Conversion Rate Optimization

Conversion Rate Optimization (CRO) supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, Click-through rates and other undefined goals without having to increase the amount of traffic coming to your website.

  • Designing the perfect landing page
  • Understanding customers journey across your website
  • Eliminating pain points and increasing engagement
  • Enhancing sales without increasing costs

We live by the uncomfortable truths: such as the fact that no matter how much traffic you build for your website, your efforts will go to waste unless you back them up with a conversion plan. That’s where conversion rate optimization becomes so important.

To us, SEO and CRO aren’t just two separate entities – they’re the key materials to a harmonious painting, and we’re here to be your artists. With your website and business as our canvas, we’ll help you take your visitors through a simple, comprehensive, effective sales funnel that will boost your profitability, and make the most of your content efforts. How?  Through effective, researched, precise testing and careful optimization

CRO techniques

A/B Split Testing

Better website ROI

We Understand CRO:

Optimizing conversion isn’t quite like optimizing content. Search engines are tricky, but they’re generally reliable. Your demographic makeup, however, is a dynamic and changing human audience, with complex consumer behaviour and changing patterns. Figuring out how to best use your business’ resources to tilt the sales odds forever in your favour requires expertise, and we have plenty of that.

Let Us Be Your Artists:

Conversion rate optimization is art, and we’re passionate about our collection.

Our Approach:

Every individual conversion optimization project with an individual, unique plan, and with a combination of data analysis and passionate testing, we ensure that every end results – albeit different and unique – leaves your website with a massively improved sales funnel, and a huge return on investment.

Cost vs. Return:

The typical conversion rate optimization agency drains your resources as it aimlessly goes up and down a list of recommended Best Practices, looking to optimize this or that based on a rulebook.

We consider the rulebook a suggestion – instead, we look at the hard evidence, and devise every test and eventual implementation on business-relevant data. Without increasing your costs astronomically, or making you worry about our monthly invoice, we’ll:

Design the Perfect Landing Page:

The landing page is the quintessential piece of CRO, a culmination of different efforts to convert as much of your traffic as possible – and that makes it an important part of our campaign. By analyzing the relevant metrics, identifying your key strengths, and downplaying your weaknesses, we capture your audience.

Find Out What Your Customers Want

Some websites run into the paradox of advertising for the wrong demographic. We adapt, and change, creating a clear guideline of what your average customer wants and figuring out a way to give it to them. Through keyword research, we analyze and track trends, and through heatmaps, we learn what your visitors care about the most.

Perform Regular A/B Testing:

Once we get close to total optimization, we alternate between different test changes to determine what ultimately brings the most conversions – and we continue to optimize based on that information.

Giving You the Step-By-Step:

There is no one recipe for the right list of conversion optimization services, but here at eDigital Consultants, we approach each project by:

1. Figuring out where you’re going wrong

We take a look at your bounce rates, identify pages with the most turn-offs, figure out what forms do and don’t work, and remove or replace copy and design elements that simply don’t work.

2. Finding out what you need to do right

Through research, analysis and rigorous testing, we slowly build the page your customers want to stay on, from optimizing blogs to ecommerce conversion optimization.

We can provide each of our services individually or in conjunction with other services within the Digital Consultancy.

We believe that effective communication at the beginning of our collaboration enables us to create a “test path” that will provide measurable yet specific goals for revenue, customer loyalty and overall market share increase.

We are oriented on achieving lasting goals through continuous research, ambitious development, rigorous testing and meticulous reporting. Our team of experts will thoroughly analyze the ways in which users are interacting with your website while developing strategies for increasing customer engagement and conversion rate.

We help you to make the visitors do what you want them to on your site, our team is ready to help optimize your site and boost the conversion rates, providing a successful a long-term effect CRO strategy for your business.

21

CRO

15

Design Update

9

Website Redesign

17

A/B Split Testing

6

Website Flow Redesign

11

Adding Social Sharing

Our CRO analysts use the best tools in the industry for collecting and visualizing data in order to make the quickest and the most effective decisions. We also do so in such a way that you don’t need to update or make changes to your website code every time an on-site test is created.

We offer the most effective CRO techniques, A/B split testing, multivariate testing, as well as various other methods such as changes in site layout, proximity, color, fields and journey paths. We utilize all of this information until we determine which combination of the above produces the highest conversion rate.

Using a test-focused approach, we make sure to obtain the best results specific to your company. Our team will constantly test and enhance all aspects of your website, checking (and re-checking) what works and what doesn’t in order to turn more of your visitors into converted customers.