Content Marketing Service

We tailor a bespoke content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell.

Great content is what fuels your inbound campaigns. It drives traffic to your website, educates prospective customers, and ultimately convinces them to buy. Today’s prospects expect more from your content, however. They expect it to be informational, well written, comprehensive, and entertaining. You need a content marketing agency that understands this.

There are a few things that stand out about our content marketing services:

We are not a content mill. We create content that is highly targeted and aligns perfectly with your marketing goals.

We don’t believe in content for content’s sake. Every piece of content we create has a purpose and fits coherently into your broader content strategy.

We know you don’t have a lot of time for hand-holding. We take on the bulk of the content creation process so that you can focus on growing your business.

If you are struggling to produce quality content or the content you are producing is not getting results, we can help.

Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.

Initial Content Research

We begin by performing a content audit of your website in order to evaluate your current content and see where there are gaps that need to be filled. At the same time, we perform keyword research to determine where you currently rank for major keywords on search engines and identify new keywords that you should be targeting. We also look at your competitor’s content to analyze what they have been successful with and how they rank for the same keywords.

Case Studies

Have a success story to tell? Case studies are a great way for your business to showoff, helping you turn leads into customers. Because a case study can make or break a sale, it's important to get them right. We work with you to understand the problems faced by your customers, and how your products and services have solved those problems. We then develop compelling stories around this. We can create case study templates, perform client interviews, handle content creation, and take care of the layout process. We can also promote your case studies through email, and paid channels.

Content Strategy

After we have gathered all of the necessary information we come up with a content marketing strategy that details our observations, recommendations, and game plan for success. We identify specific buyer personas so that each piece of content can connect better with your target audience. We develop a content calendar that identifies possible topics and a publishing schedule. Our strategy breaks down what needs to be done for all of your content channels and how the individual elements of the strategy will work together to help guide prospects through the sales funnel.

Content Creation

For each piece of content we create, we first research the topic in depth. We develop a content brief that details what the topic will be about, who is being targeted with the content, where they are in the buyer’s journey, and other key details. We review the content brief with you and finalize it. Our writers then produce content according to the brief. Once the content is done, we review it to make sure it aligns with our content strategy and edit it for spelling, grammar and SEO. You get the final say on the content and if revisions are needed then we are more than happy to provide them.

Press Releases

If you have any news or event you want to publicize, then we can help craft an exciting press release around that and distribute it for maximum reach. Today's press releases follow a different set of rules. The content needs to be written with digital publications in mind, but also needs to be compelling enough for your target prospects. Our content marketing services extend to press releases and include content creation and distribution. We can make sure that your press releases are optimized for search engines, maximizing their reach.

Analytics

A great piece of content is always working to bring you more leads, and so are we. After publication we monitor your content in order to determine what works, what doesn’t, and how we should alter our content strategy to yield better results. Each month you will receive a report from us that breaks down the results of our content efforts. This report provides not only the raw data, but our analysis and suggested “next steps” as well.