Most startups and small businesses don’t know how to brand. They stick a random logo on t-shirts and business cards then consider themselves a brand. However, branding is about the feeling people have when they encounter you. It’s about creating a meaningful connection with your audience. Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not.
People buy from brands they like and trust. 91% of consumers report they are more likely to buy from a brand they trust. The greatest marketing efforts will fail if you have poor branding. With the Internet, your customers have many options to choose from. Why should they choose your business? Great branding will help you stand out from the competition, establish trust, and ultimately drive more sales for your business.
Should You Consider Hiring for Branding Services?
You may not know the best colors for your logo, design for your website, or how to design in order to produce quality content. And for these reasons, our branding agency exists.
With our branding services, you gain access to an expert who is dedicated to helping you build your brand. This person will assess your business and work with you to bring your dreams to reality. Our small business branding agency can help you design your logo, build your website, and develop other assets for you to drive your business. We will help you nail your branding once and for all, and never settle for average again.
we look at your business in its totality ensuring that everything from your leadership, culture, positioning, message, voice, visual identity, digital and brand experiences are absolutely unified. We study your company, focus on success metrics such as financial goals and where the business needs to go as a result of us working together. Very few agencies offer such an immersive suite of services under one roof.
Here are a few things we do to help our clients build brand
Research – We get inside the heads and hearts of your target audience and study market dynamics.
Brand Strategy – We provide a compass and strategically position your brand within a unique whitespace.
Visual Identity – We design iconic logos and visual identities that cut through the noise and express who you are.
Naming – We create strong, expressive names that are story-driven and serve as the linchpin for your brand’s success.
Voice & Message – We define your unique brand voice and write messages and copy that clarify and inspire.
Packaging – We design Instagram-worthy packaging and POS that engages, motivates people to buy and gets people talking.
Web & Digital – We design and build beautiful sites that connect with your audience and sell your products and services
Content Creation – We art direct and produce photoshoots, video projects, and marketing materials to fully realize your brand.
Branded Spaces – We design immersive interiors and physical office or retail spaces that support your unique brand experience.
OUR PROCESS FOR BRANDING SERVICES
- Tell Us More About Your Business
The first step in our process is for you to complete a branding questionnaire, so we can understand your business. In the branding questionnaire, you will be able to tell us about your customers, competitors, and overall vision for your business. Most importantly, you will be able to share your aspirations for your brand and illustrate any examples of existing brands you like. This will help us delight you with our branding services.
- Brand Expert Works On Initial Drafts
After our initial conversation, we begin to work on your branding projects. The timeline and deliverables will vary depending on the package you select in the beginning. Keep in mind that you can add on more projects throughout the process. We can’t build your brand without your help, so you should expect constant dialogue. This way we can ensure that we are headed in the right direction with your initial drafts.
- Review Rough Drafts (Editing Process)
We hope that we nail everything you are looking for on the first draft. However, if we don’t then don’t panic. We can make changes and edit anything that we need to. It’s important that you give us your raw, honest and true feedback. This helps us to get closer to meeting hitting your overall vision. We allow up to two rounds of edits, so it’s important that everyone thinks through all possible scenarios to produce the best possible outcome.
- Build A Brand That You Love
After making edits, we send the final files for your project. We will include several different sizes and color options depending on your project. For example, for logo design, we usually create a black/white/color version of each logo. This gives you more options and use cases for your logo later on down the line. By the end of our process, you will have begun the journey of building a brand that you are proud of.
Our Branding Best Practices
We work by a few principles that we believe are the key aspect of branding a company successfully. Consistency Wins – The key part of building a brand is consistency. For example, colors and fonts must be complementary.
Target the Customer – Think about who you are going after and create based on what relates best to those colors. Don’t make the mistake of only trying to look cool.
Imagery Matters – The old saying goes “a pictures says a thousand words” so keep this in mind with your logo elements and product photos.
WHAT’S UNIQUE ABOUT OUR BUSINESS BRANDING SERVICES?
- From Branding to Conversions (Full-Service):
Creatives firms and people usually like to do one thing, “create”. We agree that creative is extremely element of digital marketing. However, it doesn’t stop there. We help our clients to create a strategy for their company and handle the performance of our creative. This allows us to be a true digital marketing partner to our clients and help them through the entire funnel.
- Businesses Helped :
Our team has experience in nearly every industry and market. When you work with LYFE Marketing you can trust that you are in comfortable hands. We know what it takes to properly prepare a company to go to market, capture attention, nurture the audience and convert them into paying customers.
- In-House Staff:
We don’t outsource to other countries. All of the work delivered by LYFE Marketing is directly employed by us (outside of our 3rd party tools/software). You can trust that you are working with competent people who understand branding and marketing. We make our clients lives easier because we just “get it”.
Let’s be honest.
There is never a “perfect” time to start. But if your brand is not good then it could be more detrimental to your future success. We know from experience that if your company doesn’t have an appealing brand and website then marketing will be ineffective. Today, the look and feel of your company’s online reputation can make the difference between a customer and visitor.
Build A Brand That You Are Proud of With Our Branding Services.